In this session...
REACH, QUALITY AND INNOVATION. CAN YOU HAVE IT ALL?
Television is undisputedly the most powerful advertising platform in the history of media. Since its inception, TV has proven to be the most engaging and influential media channel available to advertisers, but does it continue to deliver value to both viewers and advertisers in today’s changing landscape?.
Broadcast TV @ Advertising week will offer fresh perspectives on how the five broadcast networks are adapting to the rapidly evolving media environment. This exclusive, invitation-only event will bring together top TV executives with major advertisers and their agencies for an afternoon of informative, insightful sessions and executive-powered panels. The day will culminate with a cocktail networking reception hosted by the Broadcast Heads of Sales!
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AGENDA
2:00 PM - 2:30 PM
REGISTRATION
2:30 PM - 2:35 PM
OPENING REMARKS
JO ANN ROSS, President, Network Sales – CBS Television Network
2:35 PM - 2:50 PM
FIRESIDE CHAT: DAVID BANK – RBC CAPITAL MARKETS
MODERATOR
LINDA YACCARINO, President, Advertising Sales – NBCUniversal, Inc.
DAVID BANK Managing Director, Equity Research – RBC Capital Markets
2:50 PM - 3:35 PM
GREAT STORYTELLING: A ROUNDTABLE WITH BROADCAST TV’S TOP PRODUCERS & PROGRAMMING EXECUTIVES
Top creators from across the networks will talk about what broadcast television offers the creative community. Hear how viewing behavior, social media and popular culture affect storytelling; and learn how these producers are able to consistently develop successful programs.
INTRODUCTION
TOBY BYRNE President of National Ad Sales – Fox Broadcasting Company
MODERATOR
CYNTHIA LITTLETON, Editor-in-Chief: TV – Variety
GREG BERLANTI, Executive Producer and Co-Creator – The Flash and Arrow
EILEEN HEISLER, The Middle – Creator/Executive Producer
MICHELLE KING, Executive Producer – The Good Wife
ROBERT KING, Executive Producer – The Good Wife
GARY NEWMAN, Chairman and CEO – Fox Television Group
3:35 PM - 4:10 PM
ROI: MEASURING SPEND AGAINST SALES
ROI is the ultimate goal for every advertiser. Join a discussion between top network research executives on why broadcast TV continues to offer the strongest investment to drive sales. It’s a deep dive on ROI for network programming supported by data collected across multiple networks.
MODERATOR
GERI WANG, President, ABC Sales – ABC
ERIC CARDINAL, EVP, Research – The CW
DAVID F. POLTRACK, Chief Research Officer, CBS Corporation – President, CBS VISION
AUDREY STEELE SVP, Sales Research and Marketing – Fox Broadcasting Company
ALAN WURTZEL, President, Research and Media Development – NBCUniversal
4:10 PM - 4:25 PM
BREAK
4:25 PM - 5:10 PM
WHY PREMIUM CONTENT MATTERS, ON EVERY SCREEN
Premium network content is now everywhere. Hear how Broadcast TV is leading the marketplace in creating effective, high quality, measured, advertising environments and developing new ways to engage consumers across multiple platforms.
INTRODUCTION
ROB TUCK, EVP, National Sales – The CW
MODERATOR
Matthew Timothy, President – VINDICO
NANCY CROSTON, SVP, Integrated Sales & Marketing – Fox Broadcasting Company
MARC DEBEVOISE, EVP and GM - Entertainment, News & Sports – CBS Interactive
BRIAN DOHERTY, SVP, National Sales – The CW
DAN LOVINGER, EVP, Entertainment Advertising Sales Group – NBCUniversal
POOJA MIDHA, SVP of Digital Ad Sales and Operations – ABC
5:10 PM - 6:30 PM
COCKTAIL RECEPTION
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