In this session...
Mobile, social, native, programmatic. We’ve seen myriad advertising strategies enter the limelight, only to be outshined by the next new thing. With these constant shifts, it’s no wonder we’re seeing a return to what makes digital marketing unique: performance. Optimizing for performance is the new black – and we're not talking about increasing click-thru rates. Hear how publishers, agencies, and brands are looking beyond conventional advertising to drive conversions while delivering creative experiences.
