Amanda McAllister

Amanda Morgan McAllister has dedicated her career to the technology industry, spending the past 20 years in various roles at Microsoft Corporation. Her experience spans Engineering, Research, Sales, and Marketing, giving her a 360o view of the tech sector. Various leadership roles led her to one developing the first competitive campaign for Microsoft, an initiative that today, is heralded as a notable competitive case study in many top business schools. She joined Microsoft’s online advertising business in 2006 as the Director of Business Strategy and Operations. From there she became head of US Marketing, a job she’s held for the past 5 years and she’s recently been named the Head of MSN Global Marketing. She’s combined her Microsoft, online and advertising industry experience to give her an edge in navigating an evolving competitive online landscape.