In this session...
There is a misperception that creative people want the ability to run
wild.
This is a lie. Deutsch LA’s Pete Favat, CCO, and Matt O’Rourke, ECD,argue that powerful advertising isn’t born from limitless creative options. It comes from precise, focused strategy. A provocative strategic idea is more liberating than you can imagine.
Hear Pete and Matt discuss why they believe in their motto: THE
TIGHTER THE BOX, THE BETTER THE IDEA.
