Go where your customers are - seems like a simple mantra, but it’s the direction that drives and challenges the design team at Microsoft to create services that will work anywhere on any screen, regardless of the device. It’s also the mantra that Nick Romero, CEO of The Ave Venice, applies to his “Custom Everything” business on Venice Beach, California. Join Nick and Jeremy Grubaugh, Creative Director for Microsoft products, and see how these wildly different businesses working from the common philosophy of putting the needs of people first, creates a winning strategy and loyal customers.