Mobile represents an entirely new set of challenges for publishers, advertisers and brands, as they seek to create meaningful and relevant experiences for customers who have exceedingly high expectations. In this session, publishers and advertisers will talk about these and other challenges and the role of accurate and real time data that make mobile solutions successful.
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Mobile offers both opportunity and frustration for publishers. On the one hand, consumers are far more intimate with their mobile devices than ever before - and that access to more and more aspects of a consumers’ life provide amazing potential for brands to reach individuals and audiences alike. Yet, display and search advertising on mobile, with different DNA than web-based display, creates resentment of ads that interrupt or interfere with the experience. In addition, mobile represents an entirely new set of challenges for publishers, advertisers and brands.

Formatting, data usage, quality of creative, app vs. mobile web user experiences and more – these issues all complicate a mobile strategy. In this session, publishers and advertisers will talk about these and other challenges and the role of accurate and real time data that make mobile solutions successful.
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