Amanda Richman

As president of investment and activation, Amanda Richman oversees the agency’s approach to innovative client-specific activation and investment spanning the agency’s four offices for clients including Bank of America, Kellogg’s, Mars/Wrigley and Samsung. She is charged with providing the marketplace a unified, non-siloed approach to the invention and execution of consumer-driven contact plans.
Previously, Richman served as president of digital for MediaVest, where she oversaw the capability, team and investment for clients including Coca-Cola, Comcast, Procter & Gamble and Walmart. She also served as Starcom MediaVest Group’s digital lead for Emerging Markets.
Her reputation for motivating clients to embrace innovation and integration has garnered numerous accolades, including Advertising Age “Media Maven” (2012), imedia “25 Innovators” (2010), MediaPost “Top 25 Innovators” (2010), Mediaweek “Media All-Star” (2009), OMMA “All Star” (2009), and Advertising Age “40 Under 40″ (2006).