THE GREAT DEBATE: Linear Television: “Tried and True or So Over You?” > Events: New York 2014

Advertising Week New York 2014

THE GREAT DEBATE: Linear Television: “Tried and True or So Over You?”

Tuesday, 30 September at 4:45 PM
Times Center Hall

Gayle Fuguitt
Lori Hiltz
David F. Poltrack
Tim Spengler

Dave Morgan
Charles Kennedy
Brad Smallwood
Steven Wolfe-Pereira

Data

In this session...

Industry media leaders debate the proactive issue of whether the new environment of programmatic buying solutions are challenging tried and true systems or improving on them. What’s the next pathway to the consumer?

Opening Remarks: Gayle Fuguitt, CEO & President, The ARF
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Presented with

Speakers

Gayle Fuguitt President & CEO ARF

Dave Morgan CEO & Founder Simulmedia

Lori Hiltz CEO Havas Media North America

Charles Kennedy Former EVP, Research NBCU Cable Entertainment

David F. Poltrack President, CBS VISION CRO, CBS Corporation

Brad Smallwood Head of Measurement & Insights Facebook

Tim Spengler President, Content Marketing & Revenue Strategy iHeartMedia

Steven Wolfe-Pereira CMO Datalogix

Event Details

Event Type Seminar

Track Data

View Track

TC Stage

TC Hall

Liberty Theater

NASDAQ

BB King

Microsoft

Hard Rock

Lucille's

Best Buy Theater

Gotham Comedy Club

Highline Ballroom

Stella

Terminal 5

UCB Theatre

Vanderbilt Hall

Webster Hall

Agency

Presented byMediaocean

Celebrity

Data

Presented byAcxiom

Dynamic Women

Health & Fitness

Presented byWebMD

Innovation

Local

Presented byYP

Mobile

Native

Presented byBuzzFeed/ShareThrough

Programmatic

Presented byAdara

Social/Influence

Sports

Presented byNYVC Sports

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THE GREAT DEBATE: Linear Television: “Tried and True or So Over You?”

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THE GREAT DEBATE: Linear Television: “Tried and True or So Over You?”

In this session...

Presented with

Speakers

Event Details