Brad Smallwood

Mr. Smallwood has 20 years of experience developing and running both on and offline marketplaces. At Facebook his responsibilities include three major areas. Identifying the best way to utilize all the information about the user to make advertising more relevant and effective. Measuring the impact of advertising both on immediate actions that users take (performance oriented campaigns) and the long-term more attitudinal changes that occur (brand lift). Day to day management of Facebook’s worldwide inventory including pricing, inventory controls, and running of the online marketplace.