In this session...
Is there really a conflict between doing good and making profits? Today’s nonprofits are competing for people’s hearts, minds, attention and dollars alongside for-profit companies. Successful cause marketing today needs to be as unique, captivating, potent and shareable as the best advertising out there.
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Our illustrious panel discusses their experience, specifically:
- How did drunk driving change from a party joke to social pariah?
- How did the Truth campaign change smoking from a teenage rite of passage to being uncool?
- Can sex toys really reduce the incidence of gun violence today?
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