Anita Laney
Anita began Professional Partnering Solutions, Inc. in 2005 to develop creative supplier diversity solutions for advertising, marketing, media and communications companies. With over 20 years of experience in economic development, small business development and supplier diversity, Anita brings a creative, custom solutions approach to PPS and its clients. Anita began her career in advertising as the Director of Supplier Diversity for GSD&M, bringing to the agency her years of experience developing diverse business solutions for both the public and private sectors. Because of her success in developing strategic initiatives that met the needs of key agency clients, Anita was asked to work with other Omnicom agencies and PPS was formed.
PPS provides supplier diversity solutions through several models: partnering, insourcing, embedded staffing and traditional consulting. PPS has representatives at general market agencies in three of the four major holding companies (Publicis Groupe, WPP and Omnicom) and has developed diverse business solutions for agency clients such as General Mills, Clorox, Wells Fargo, PepsiCo, P&G, AT&T, T-Mobile, Lenovo, Miller Coors, Toyota and others. Recently PPS launched its PPS Media and Access divisions to address the growing compliance and media diversity needs.
Anita co-founded the Advertising, Entertainment, Media and Sports Industry Group through the National Minority Supplier Development Council and served on the board of directors of Diversity Information Resources; the Mosaic Council Executive Committee, and ISM Minority and Women’s Business Enterprise Group.
Anita has a track record of developing innovative and creative solutions to increase minority and women-owned business participation in challenging industries. She has been recognized nationally as one of the Top 10 Women Who Mean Business in Diversity by Minority Business News. She has also been featured in Diversity Inc., MBN News, Shoot Magazine and as a 2008 Ad Color Honoree. Anita is originally from Miami, FL and works in New York and resides in Chapel Hill, NC.