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In this session...

There is no doubt of the vital importance of data but where is the humanity? As we rely more and more on data are we in danger of creating an imbalance of facts & figures at the expense of creativity & innovation?

Join us as we explore the pitfalls of data without humanity and how to achieve just the right balance. We will demonstrate that a true insight, synthesized from hard-data, can lead to successful, emotional and even unforgettable storytelling. View Less

Presented with


Todd Cullen Global Chief Data Officer Ogilvy & Mather
Mike Barrett Managing Director of Communications Planning Heat
Ben Edwards VP, Global Communications & Digital Marketing IBM
Melissa Grady VP, eBusiness MetLife
Alfonso Marian Chief Creative Officer OgilvyOne New York
Dimitri Maex Managing Director OgilvyOne New York

Event Details

Event Type Seminar