In this session...
There is no doubt of the vital importance of data but where is the humanity? As we rely more and more on data are we in danger of creating an imbalance of facts & figures at the expense of creativity & innovation?
Join us as we explore the pitfalls of data without humanity and how to achieve just the right balance. We will demonstrate that a true insight, synthesized from hard-data, can lead to successful, emotional and even unforgettable storytelling.