Todd Cullen
Todd is Chief Data Officer at Ogilvy & Mather, having joined the agency in May 2013. He is a recognized expert in the data and marketing services industry, and will be working to extend Ogilvy’s leadership in delivering data-driven solutions to many of the finest brands in the world. Data of all types is increasingly available to enrich CRM, analytics, and creative capabilities; Cullen’s focus will be in bringing together the right data and services for smarter client solutions.
Prior to Ogilvy, Cullen was Senior Vice President, Consumer Insight and Analytics at Bridgevine, Inc. He focused on harnessing, constructing, and deploying consumer and transactional data to build audiences, enhance consumer experience, and increase lifetime value of customers in Bridgevine’s leading ecommerce platform serving the telecommunications industry.
From 2009 until 2012, Todd served as Vice President of Acxiom's Global Data Products organization. In this role he had global strategic, product management, and commercial responsibility for Acxiom's flagship data product lines, including AbiliTec®, InfoBase®, Personicx®, syndicated analytics products, and related data sourcing and product management teams in nine countries. These core products generated over $350MM in worldwide annual revenue, while growing at or above industry rates. In 2010, his team launched Global Data Enhancement Services, a first-of-its-kind offering enabling Acxiom's clients to recognize, reach and deliver custom communications to 800MM+ consumers and households in over 60 countries. In its first year, GDES was adopted by 10 clients with over $40MM in revenue under contract. In 2011, the team built and launched Acxiom's first Global Business Data offering, including over 20 data sources covering more than 100 countries. Both products were designed with global clients in mind, and delivered via an integrated, streamlined data platform.
In the digital marketing space, Todd structured and managed relationships with key partners like eBay, BlueKai, DataLogix, and Targus in order to commercialize Acxiom's data products for online targeting. Central to this effort was the matching and user recognition capabilities used to synchronize cookies across domains using Acxiom's AbiliTec® products.
In previous roles at Acxiom, Todd led consulting teams in Marketing Strategy and Analytics, Corporate Development/M&A, and Organizational Development after having begun his time there in 2000 as a Product Marketing Manager for Acxiom's first real-time, cross-channel customer recognition solution.
Todd has served a vast array of Global 1000 clients including: American Express, Apple, AT&T, Bank of America, Chase, CitiGroup, General Motors, Google, Harley Davidson, Hewlett-Packard, Macy's, Microsoft, Nike, Nokia, Dun & Bradstreet, SFR, TomTom, and many others.
In a brief stint away from Acxiom, Todd served as Chief Information and Products Officer for CognitiveData (later acquired by Merkle), focused on improving matching and linking performance leveraging innovative techniques for detecting obscure linkages across business and consumer records.
Todd earned a Master of Business Administration degree from the University of Arkansas-Little Rock, and prior to that, a Master of Public Administration/Public Policy degree from the University. His Bachelor of Arts degree is in Political Science and History from Hendrix College.
Splitting his time between New York City and Little Rock, Arkansas, Todd travels frequently for business and pleasure with his wife and three children. He’s an amateur musician, a marathoner, and a huge baseball fan.
