In this session...
We (Microsoft & IPG) talked to a lot of people and we heard some really interesting stuff that you need to know. In fact, 8 fascinating trends are happening with consumers in their on- and offline behavior. We’re going to unveil 2 of these at Ad Week, and show you the kind of innovative digital experiences that activate these trends against consumers’ retail behavior. You’ll leave with a clear idea of how to adapt to evolving technology and subsequently reach your customers through effective, consumer-centered marketing.
