Natasha Hritzuk

Natasha heads up Global Consumer Insights for Microsoft, a newly created role when she joined two years ago. Her team is responsible for driving Thought Leadership, customer partnership research, campaign effectiveness/optimization and product development/insights. Natasha comes to Microsoft from General Mills UK & Ireland where she was Head of Category and Consumer Insights for 5 years. At General Mills, Natasha ran a team of insight managers tasked with delivering insights to drive a range of marketing and sales initiatives including communications development and execution, new product development, consumer and shopper targeting and category visions.

Prior to General Mills, Natasha worked for Wirthlin Worldwide, a communications and branding research agency, in both the London and New York Offices. Natasha has a Ph.D. in Political Behavior and Psychology from Columbia University.