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In this session...

Procurement is the industry's mysterious black box and is one of the most important relationships an agency must manage. Barbarian leads a conversation uniting agency, brand, consultant and the 4A’s on the current and future state of procurement in the digital age.

Presented with


Sophie Kelly President The Barbarian Group
Tom Finneran Executive Vice President, Agency Management Services 4A's
Robert Malcolm Senior Advisor Boston Consulting Group
Barry Wacksman EVP, Chief Growth Officer R/GA

Event Details

Event Type Seminar