Robert Malcolm is Senior Advisor at Boston Consulting Group and a Hershey director. He is a member of the Compensation and Executive Organization Committee and the Finance and Risk Management Committee.
Robert retired in December 2008 as President, Global Marketing, Sales & Innovation of Diageo PLC, London, UK, the world's leading premium drinks company. He held that position from June 2002. From September 2001 to June 2002, he was President, Global Market, Sales and Innovation for Guinness UDV, a division of Diageo. From December 1999 to September 2001, Mr. Malcolm served as Global Marketing Director - United Distillers & Vintners, a division of Diageo, and was based in London.
At the time of his retirement, Robert was responsible for strategy, equity management, innovation and global orchestration for more than 120 brands, as well as functional performance for both the marketing and global sales organization.
Prior to joining Diageo, Robert was at The Procter & Gamble Company.
He is a globally recognized expert in strategic marketing and is currently a professor at the Wharton School of the University of Pennsylvania, in the Wharton MBA and Executive programs. He has experience in international business and in the marketing and sales of consumer products, including consumer packaged goods and fast moving consumer goods.