In this session...
Robert Rodriguez is a film director, screenwriter, producer, cinematographer, editor and musician. Madison Avenue has called on his unique storytelling abilities to create innovative work for Nike, Nespresso and Blackberry. Rodriguez will discuss his storytelling philosophy and the vision for his new network El Rey, a new youth-targeted cable network launching in 2014, for which he is the founder and creative force.
El Rey Network will feature Rodriguez’s original content as well as content from Latino actors, directors and producers that will have mainstream appeal.
Rodriguez's debut feature El Mariachi won the Audience Award at the Sundance Film Festival in 1993, and he has since released a number of successful films, including Desperado and Once Upon a Time In Mexico, the Spy Kids franchise, Grindhouse (in collaboration with Quentin Tarantino) and Sin City.