In this session...
In today’s media landscape, harnessing the power of creativity is more important than ever. And the best way to guarantee that in any agency is to put a creative person at the center of not just the work, but the running of the business itself. BBH Chief Creative Officer John Patroulis will lead a panel of top creative leaders in a discussion about creative leadership, what it means, and how best to develop creative leaders in today’s world.
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Much of the industry is still stuck in the habit of only teaching creatives how to be more creative, instead of teaching how to also be creative leaders, leaving them struggling to gain the skills needed to step up and lead. Truly great creativity, clients and the entire industry suffers as a result. A new generation of chief creatives is defining this paradigm of “Creative Leadership,” focusing on arming creative talent with the skill set to be not only industry leading creatives, but also great creative leaders.
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