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In this session...

Shaping the Future of Radio Creative: How Radio Delivers Innovation

Radio reaches close to 243 million people every week in the U.S. And radio plays well with 21st century social media, delivering meaningful content that moves beyond the audio and digital streams to capture listeners’ hearts and minds. Discover how brands can engage these engaged listeners with innovative radio campaigns and commercials that get heard.

Join the Radio Advertising Bureau and our panel of creative leaders from BBDO New York, Publicis Kaplan Thaler and Cog NY, who will share their insights on creating innovative, engaging radio campaigns.
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Presented with


Rich Lobel Executive Vice President & CMO CBS Altitude Group
Chris Beresford-Hill Sr. Creative Director/Sr. Vice President BBDO New York
Wayne Best Founder Cog NYC
Jason Gorman Vice President Creative Director Publicis Kaplan Thaler

Event Details

Event Type Workshop

Track  Creativity