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In this session...

According to Gartner, by 2015, 50% of organizations that manage innovation processes will gamify those processes. By 2014 more than 70% of global 2000 organizations will have at least one gamified application. In this session, global media agency PHD explores game theory, how it’s being applied for innovation in business today and reveals how it has turned the agency’s global operations on client business like Unilever into a mass-scale game.

"Source" represents a game-changing approach to comms planning and sees over 2000 employees from around the globe compete on a live leaderboard to crowdsource and collaborate on ideas for its clients. The session looks under the bonnet of how it works and how the game mechanic has led to unprecedented levels of engagement. PHD will provide examples of those tapping into the "Engagement Economy" which in the future will dictate decisions on where to work, what to spend money on and which brands to be loyal to. View Less

Presented with


Craig Atkinson President - Chief Digital Officer PHD USA
Mark Holden Worldwide Strategy and Planning director PHD Worldwide

Event Details

Event Type Seminar

Track  Technology