Mark Holden

Mark is the Worldwide Strategy & Planning Director for PHD WW. He has returned to the UK from Australia where he moved to in 2007 to set up PHD Australia. He is the author of 2016: Beyond the Horizon, 2014: Future of the Media Agency, Fluid: Harnessing The Rising Speed of Influence, and co-author of Overthrow:10 Ways to Tell a Challenger Story, along with Adam Morgan of eatbigfish. He is also the co-creator of PHD’s innovative tools, including Source. He was the winner of Campaign’s Best Media Planner 2010 for Asia Pacific, to add to his numerous other awards that have been won throughout his PHD Career.