Gustavo Lara Oriani

With over 12 years of experience in the automotive industry, Gustavo has passionately dedicated his career to electromobility. He began in Marketing and Sales for electric vehicles across Latin America, helping drive the adoption of sustainable technologies.
Later, in Sales in Mexico, he worked closely with dealers to achieve network leadership, always focused on high-performance and electric vehicles. He led a large team in the pre-owned vehicle sector, showcasing his management and leadership skills, as well as his ability to transform a traditional business into a digital one.
Together with a talented team, he launched an electric vehicle brand in Mexico, earning the title of Best Brand Launch of 2023 according to Merca 2.0 magazine. Today, as Head of Marketing and Public Relations for an electrified automotive brand in Latin America, he remains committed to his mission of promoting more sustainable and efficient mobility.