In this session...
At the intersection of brands, platforms, and audiences is where the magic happens — and where conversations are born. To be part of it, we must combine creativity, data, technology, culture, and new forms of influence.
What You'll Learn from This Session...
- How to tell stories that spark conversation and earn people’s attention and trust.
- Discover how brands can turn a stunt or creative action into a true cultural conversation, generating organic relevance and talkability.
- Identify the evolving role of agencies in an ecosystem where the boundaries between media, content, and influence are increasingly blurred.
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