Daniel Rascón Becerril

With over 18 years of marketing experience and 14 years specialized in media and digital strategy, Daniel has led key initiatives in planning and client service across various industries. For three years, he headed the trading desk at Havas México group, managing programmatic buying campaigns for more than 50 brands.

He has participated as a thought leader in important industry forums, including moderating the "CTV in Latin America" panel at Portada Live 2023 and as a panelist at the National Marketing Congress 2024, where he addressed CTV investment strategies within the media mix.

He currently serves as Business Consulting Manager at Havas México, where he continues driving innovation in digital and programmatic strategies.