Alejandra Sorondo

Alejandra's career spans across international companies including The Walt Disney Company, 20th Century Studios, Wella Company, Quaker Oats, and 3M, where she has developed a comprehensive vision encompassing brand development through digital transformation. Her passion for consumer understanding and collaborative leadership has guided her career, always seeking to drive purpose-driven brands and identify emerging trends. Currently, as Marketing Director at Church & Dwight Mexico, she leads the evolution of a portfolio of iconic brands, where together with her team, she combines innovation and strategy to strengthen authentic connections with millions of consumers.