Join Amazon Ads' General Manager to discover groundbreaking results from L'Oréal's integration with 'Mentiras La Serie,' where beauty secrets became part of the storytelling. Then explore Church & Dwight's innovative campaign with 'De Viaje con los Derbez,' transforming travel mishaps into brand moments. Learn how premium entertainment partnerships are revolutionizing advertising effectiveness through real success stories and insights from industry leaders at Church & Dwight, Havas and Amazon. View More

Dive deep into the future of advertising through premium entertainment with this compelling session featuring real success stories that are reshaping the industry. Discover how L'Oréal achieved a 3X increase in brand recognition through their innovative integration with 'Mentiras La Serie,' organically weaving their message into one of Mexico's most popular shows. Then, explore how Church & Dwight transformed traditional advertising by creating authentic moments within 'De Viaje con los Derbez,' demonstrating how brands can become natural parts of the stories audiences love. Join Amazon Ads' General Manager, Church & Dwight's Marketing Director, and Havas Media's Chief Media Officer as they share insights on creating authentic brand integrations, measuring success, and leveraging premium entertainment to connect with sophisticated, connected audiences in Mexico's evolving streaming landscape. View Less