Alberto Esparza

With over 18 years of experience in Online Marketing, he has developed high-impact strategies that drive business growth for major brands, along with extensive expertise in marketing talent development. He is currently the Head of Agencies at Meta Mexico, fostering long-term business relationships with leading agencies and positioning Mexico within Meta’s global product solutions. Previously, he was Marketing Lead at Kreditech (a German Fintech), where he built go-to-market and positioning strategies for end-to-end digital lending products in Mexico and Europe. He has worked at global agencies such as WPP and Havas, building strategic relationships with key advertisers. He served as a Board Member of AVE and IAB (2022–2023), joined the EFFIE Advisory Council for three consecutive years (2022–2024), and is a Mentor in the WICT program. In 2025, he was named one of the Top 50 Digital Marketing Leaders by Merca2.0.