In this session...
Real cultural relevance: going beyond trend-hopping to connect with brand codes, habits, and purpose.
From trends to behaviors: actionable insights that inform both the idea and the execution (not just repeating viral formats).
Relevance as a strategy: measuring impact on brand and business — not just buzz or vanity metrics.
What You'll Learn from This Session...
- Real cultural relevance: Learn how to move beyond trend-hopping to build authentic connections rooted in brand codes, consumer habits, and purpose.
- From trends to behaviors: Discover how to turn cultural insights into actionable ideas that shape both creative strategy and execution — not just replicate viral formats.
- Relevance as a strategy: Understand how to measure the true impact of cultural relevance on brand equity and business results, beyond buzz or vanity metrics.
