Santiago Lucero

Santiago Lucero serves as Chief Creative Officer at SAMY, the global social-first marketing agency specializing in integrated communication, digital marketing, and social media services.

He has built an extensive career in creativity, having held roles such as Regional Creative Director for Latin America at JWT, Creative Director at Mother Buenos Aires, Executive Creative Director at Publicis Spain, Chief Creative Officer at Fallon London, Global Creative Director for Cadbury, and most recently, Creative Director at Meta for Spanish-Speaking Latin America.

Throughout his career, he has had the opportunity to work with some of the world’s most renowned brands and has been recognized at major international festivals including Cannes Lions, Clio, NY Festivals, Effie, D&AD, One Show, El Sol, and El Ojo de Iberoamérica, among others.