Gloria Roncancio Suárez

As Director for Annalect — Omnicom Media Group’s business unit tasked with democratizing data insights — Gloria leads a team that strategically supports the creation of effective, efficient and differentiated precision marketing campaigns through leveraging data, technology and analytics. Her experience centers around data management, attribution modeling, customer analytics and overall media performance measurement, assessment and optimization.

In her 14+ years in media and marketing, Gloria has held a variety of positions within the Omnicom family in marketing science, business intelligence and consumer and analytic insights for a wide range of clients across various industries in Latin America, including automotive, telecom, banking, FMCG, OTC and retail.