In this session...
Following directly on from the comScore release of its CTV Latam study, there will be a panel with representatives from across the industry to focus on the implications of the study's findings on the changing media landscape and what it means for advertisers.
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Following directly on from the comScore release of its CTV Latam study, there will be a panel with representatives from across the industry to focus on the implications of the study's findings on the changing media landscape and what it means for advertisers.
Free Streaming TV is on the rise, and ways consumers interact with media brands and advertising will be explored, including:
o Response to consumer changing behaviors with streaming TV in Mexico
o Impact on marketers and communications strategies to reach streamers
o What measurement solutions are needed to determine streaming TV advertising effectiveness
o Different needs of emerging digital brands entering into streaming TV advertising vs. Leading brands doing CTV advertising — where are their needs the same, different and what does success look like?
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What You'll Learn from This Session...
- Impact on marketers and communications strategies to reach streamers.
- What measurement solutions are needed to determine streaming TV advertising effectiveness
- Different needs of emerging digital brands entering into streaming TV advertising vs Leading brands doing CTV advertising — where are their needs the same, different and what does success look like?
