Georgina Rodríguez

Georgina built her professional career at PepsiCo, a company where she worked for more than 20 years, leading the Marketing area for Latin America for a large part of the time. In 2021, she joined Uber as General Director of Marketing, where she has led campaigns such as Uber One, Que tu auto trabaje, Gracias, among others. One of Georgina's recipes for success is a human approach for her teams to achieve maximum productivity and performance, thus achieving disruptive and innovative results. For this reason, in 2020, she was distinguished in the Women To Watch edition of Ad Latina and Advertising Age as one of the 17 most influential executives who are leaving their mark in the marketing, advertising and communication industries.