In this session...
With industry changes unfolding that will impact how advertisers reach consumers, the strategic use of content can help brands continue to deliver ad experiences customers actively want to engage with.
This panel will showcase campaigns in which content influenced decisions on channel choice, creative design, and audience-building strategy, helping brands raise awareness, drive business results and create connections with their customers.
What You'll Learn from This Session...
- How to strategically use content to achieve campaign goals.
- Using content to inform decisions on channel choice, creative design, and audience-building strategy.
- Lessons from campaigns that reached the right audiences at the right time by utilizing the right content strategy.