In this session...

Watching this session from home or the office? Join this Amazon Ads session streaming live from the Great Minds Stage at Advertising Week LATAM.

With industry changes unfolding that will impact how advertisers reach consumers, the strategic use of content can help brands continue to deliver ad experiences customers actively want to engage with.

This panel will showcase campaigns in which content influenced decisions on channel choice, creative design, and audience-building strategy, helping brands raise awareness, drive business results and create connections with their customers.

What You'll Learn from This Session...

  1. How to strategically use content to achieve campaign goals.
  2. Using content to inform decisions on channel choice, creative design and audience-building strategy.
  3. Lessons from campaigns that reached the right audiences at the right time by utilizing the right content strategy.

Presented with


Carlos Fanjul General Manager, Mexico Amazon Ads
Joab Galindo Head of Sports and Transactional Prime Video Mexico
Georgina Rodríguez Marketing Director Uber Mexico
Marina Günther Chief Executive Officer, Mexico and LATAM MediaCom
Luis Pedro Estrada Media Consumer & Shopper Director, Mexico The Coca-Cola Company

Event Details

Event Type Session