Before co-founding Utelias, a Think Tank for Private Equity investors and South View Studio, a strategic and creative brand building agency, Françoise led Tesla’s expansion in Latin America and South East United States in her role as GM.
From strategy to sales, policy, operations and communications, she managed the building blocks of the business introducing Model X, Model 3 and energy products in her markets. Françoise also brings over 25 years of experience scaling businesses and developing brands across the technology, automotive, energy, cosmetics, retail sectors. She has led multicultural teams in various international roles at L’Oréal, Louis Vuitton, Walmart and Palacio de Hierro.
Françoise is a Business graduate of McGill University and holds a Master’s Degree in Statistics from HEC. She is an advisor to Endeavor, AT&T, CiBanco, Troquer, Solfium, Secure Witness and an angel investor in start-up consumer brands.
Françoise Lavertú Job Title Co-Founder Company UTELIAS