Coral Arnedo

Throughout my 16 years in the advertising industry, I’ve had the opportunity to experience a variety of different areas such as; Media, BTL, Shopper, Production, Post- production, and Accounts – all which have helped me to understand the business from a unique perspective.

A constant in my life has always been my ability to foster my relationships and the customer service I bring to my clients – which has helped bring exponential growth for both the agencies with which I have worked and for my clients.
For more than 8 years I have managed different global accounts at the regional level, such as P&G, Unilever, Nokia, Chevrolet, Honda and Volvo, among others. The automotive industry has taught me great lessons due to the great challenges it faces; however, it has prompted me to create innovative processes and teams for the best results with clients of that level.

In the last 5 years, I have been able to develop important new areas in my career – new business strategies, operational developments for Grey, new working models for the network; as "borderless operation" reporting directly to NY. As a result of these practices, and under my leadership, Grey México has grown year after year with new clients, new services, new categories and most recently, a new focus on the US Hispanic market, being led by Grey México.

During this time, I have been fortunate enough to learn from and work side-by-side with some of the best talent in the region such as: Marco Milesi, Humberto Polar, Shawn McDonough, Eduardo Maruri, Pedro Egea, Ana Castañeda and currently with Luis Gaitán, the new President & CCO of Grey México.

My plan is to continue fostering a healthy workplace, especially under these circumstances, with employees that are really, truly happy, adapting to an innovate working model, overcoming new communication challenges, all the while never standing still to continue to satisfy clients with growth and results for their brands.