In this session...
Its time to re-think storytelling, creativity and media roles into the strategy.
Data is changing our business. Using analytics to help understand trends and hot topics, identify white space and create engaging content will accelerate in 2020 and beyond. Marketers have to start breaking down the silos between channels and begin using the real multichannel strategies.
Learn how creativity and platforms are keys to achieve this.
What You'll Learn from This Session...
- The power of the storytelling to break silos.
- The role of creativity in a omnichannel strategy.
- Connect the dots thru data and measure it.