Ivette Chalela Naffah

Currently leading the positioning strategy of Waze Ads in Latin America, supporting the opening of direct operations of the advertising platform. IAB, Effies Mexico & Effies Latam awards jury and recognized as one of the leading women in Marketing 2019 and one of the 50 most influential CMOs for 2020 in

Passionate engineer with more than 10 years of sales and marketing experience in the technology industry, working for Microsoft and Google. International experience in product lifecycle management. A pioneer in promoting the adoption of Cloud & Digital transformation. A person without fear of innovating or failing that learns and adapts quickly; willing to challenge the status-quo and results-oriented.