In this session...
Digital ad spending in Latin America is expected to grow to $10.26 billion in 2020, inspired largely by innovations in automation and the programmatic space. But how are publishers and buyers utilizing this emerging technology to capitalize on such a unique opportunity for incredible growth? Join Rubicon Project’s Patrizio Zanatta, Managing Director, Latin America, as he leads a lively discussion with a group of senior executives from both the buy and sell sides to uncover strategies that fuel this momentum.
What You'll Learn from This Session...
- Future of digital marketing
- Automation and programmatic marketing
- Perspectives from the buy and sell-sides
