The world and people keep changing at a very accelerated pace, and this is impacting how marketers should relate to consumers. Today, it’s about getting comfortable with the uncomfortable and pushing brand boundaries into new territories, while always listening to the consumer to tap into their hearts and minds, to understand their passions, communities, and aspirations. We are in the era of Sense and Sensibility, and Mastercard is driving this new journey launching a multisensory brand strategy.