Rafael Martínez

Rafael Martínez is LABS Senior Director at Viacom, which is the Integrated Marketing Department for Latin America Brand Solutions. He has a Bachelor in Marketing with a Master's Degree in Promotional Marketing, and began his professional career in 2000 as a project leader in different BTL agencies while being in charge of campaigns and events for several brands.

With a professional career of over 18 years, Rafael has a great experience in the creation and development of multiplatform marketing strategies. From July 2008 to date, Rafael has worked at Viacom for the Integrated Marketing department, where he started developing projects with children's brands and currently is also in charge of the music and entertainment channels of Viacom International Media Networks Mexico.