Marina Braga

Graduated at Social Communication at Escola Superior de Propaganda e Marketing (ESPM) at 2008, working last 12 years with insights and measurement (8 years at Kantar Millward Brown and last 4 years at J&J). Leading a J&J Insights & Analytics position focused on media and communication studies and measurement, for all J&J categories in Argentina, Brazil, Colombia and Mexico. Responsible on bringing to the company knowledge about campaign’s sales impact (ROI and efficiency) and Equity impact.