Tracks Venues

In this session...

We all agree equality it’s worth fighting for. But what happens with the messages we put out there? What stories are we telling about girls, women, boys and men? The opportunity to transform how we represent people has never been bigger for brands, businesses and agencies. Discover the tools and best practices you need to act now.

What You'll Learn from This Session...

  1. Learn how to test your latest campaigns in terms of representation, and leave unconscious bias behind.
  2. Check the most common stereotypes that reinforce a limited representation of some groups of people.
  3. Measure the impact of representation with an always-on test and learn approach by Facebook’s Marketing Science team, measuring business outcomes, and unlocking opportunities.

Presented with


Julia Rayeb Creative Lead, Business Marketing Facebook
Marina Braga LATAM Insight & Analytics Lead for Total Brand Experience J&J
Jorge Mundo Head of Marketing Science for Mexico, Colombia and PanLatam Facebook

Event Details

Event Type Seminar

Track  Brand Purpose