Alejandro Berman

Alex Berman is the Head of Media and Digital in Heineken México.

Has a 12 years career as a Marketing leader in Top Global Corporations. He has led beer brands like Sol and was responsible of the introduction of the the Heineken® Brand in Mexico, leading its positioning as the first Premium Beer Brand in Mexico.

He is currently responsible for the media strategy and digital implementation of 12 beer brands in Mexico.

Prior to Heineken Mexico, he held marketing positions in CEMEX and The Home Depot.

Loves technology, advertising, music and soccer.