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In this session...

Mobile is the biggest, most persuasive and most powerful global trend. In a mobile world marketers must understand the new rules to engage consumers with their content. In this practical view on the importance of creating content thinking specifically for mobile, Alejandro Berman will share some key principles to maximize our the impacts that brands could have in a platform where consumers scroll though content in less than 2 seconds.

Presented with


Alejandro Berman Head of Media and Digital, Mexico Heineken

Event Details

Event Type Seminar

Related Topic Area  Tech 

Similar Interests  Mobile