Rafaela Bresolin

Rafaela is an MA Advertising Student at the University of Arts London, previously graduated in Advertising and Digital Marketing Communications.

She began her career in Brazil as a Social Media Manager for NUVE ESPM, tackling new ways of communicating with Generation Z on Meta platforms – from a Gen Z to Gen Z’s.

Rafaela has previously researched the concept of “femvertising” and its influence on the perception of feminist ideologies, now, she dedicates her Final Major Project to re-designing the concept of masculinity for the future of “menvertising".

With this being her “Raf-vertising” – she’s a multidisciplinary creative, aspiring to be a strategist, with a foot in copywriting. Her work is characterised by a fresh perspective and opinionated insights, aiming to redefine the advertising industry standards