Niki Jones

Niki joined BBH in November 2021 as Group Strategy Director, bringing with her 25 years of strategy experience. She has been working across Ribena and Western Union.

Before joining BBH, Niki led a boutique agency called Southpaw, was a Board Account Planner at DLKW Lowe and was a Senior Brand Manager at Unilever, managing their top-tier brand, Comfort.
Niki has a flair for understanding brands, getting to the ‘true problem’ quickly and identifying new opportunities for growth. Alongside this, Niki is also passionate about behavioural science and put this passion into practice by setting up her own executive coaching company called, ‘Go Brand Yourself’. Through this, she works with senior executives to sharpen their performance and develop stronger personal brands. This work also helps her to have a deeper understanding of people and behaviours, allowing her to lead a happy team with strong values and a clear purpose.