In this session...
Over the last three years, the amount of time we spend watching TV has increased by 65%. So how can those of us on the media and marketing side deliver the strongest, stickiest, most engaging ad experiences possible alongside this content? Capturing consumers’ attention is no easy feat, after all, and content discovery, data-driven personalisation, and UI design are all potential options here. During this session, four industry experts from across the TV ecosystem will discuss how to succeed in this in-demand space.
What You'll Learn from This Session...
- A up-to-date holistic view of the CTV ecosystem from an advertiser, broadcaster, tech provider and operating system’s perspective to better understand current and future trends and challenges
- What key players are doing to ensure viewers are getting a much better content and advertising experience using data, UI design and content discovery
- Audience participation via polling to better understand the wider industries views on the CTV opportunity
