Tracks Venues

In this session...

Click here to watch live at the Amazon Advertising Studios
Television, world’s most captive entertainment medium, is undoubtedly transitioning towards streaming. TV will be streamed, and with that all advertising. The market shift to streaming creates chances for existing players and market entrants in the TV ecosystem. Join Roku’s Mirjam Laux for a chat about the changes in the industry, from content distribution to advertising and learn all about the opportunities that we are presented with!

What You'll Learn from This Session...

  1. How streaming has enabled global reach for publishers and advertisers.
  2. Why the changing TV eco-system is a blessing for marketers.
  3. How TV video viewing behaviour is changing for consumers, and the role SVOD, BVOD and AVOD play.

Presented with


Speakers

Mirjam Laux Vice President International Platform Roku

Event Details

Event Type Future Finders